Panasonic will launch their OLED TV to the mass market in the next 18 to 24 months. They has joined with Toshiba in order to develop their first 37-inch OLED TV that measures at only 1-inch thick. Panasonic has been working on extending OLED display lifespans, with a target figure of 50,000 hours (20,000 hours more than the current average). The 37-inch TV is expected to be produced at Panasonic’s new IPS Alpha factory.
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